Direct Mail: Alive And Kicking
Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period?
Sure it’s nice to imagine what life was like all those millions of years ago, and hey, maybe a movie about it would be nice, too, they would say. But does it have any relevance in today’s digital world? Not really.
.Well, to those marketers I would simply say beware of the dinosaur, because T-Rex is not only not dead, he is still very relevant and very important. Last year I wrote an article in this very space, In This Land Of Digital, Let’s Not Forget The Physical, which touched on a survey conducted by by Millward Brown, a leading global research agency.
Their survey revealed that ”physical media–AKA direct mail–left a ‘deeper footprint’ in the brain.” In other words media that consumers can touch and feel resonated and touched more emotions than those of the digital variety.
And those consumers that are affected by “physical media” are not just the older demo, as many marketers believe.
Mailing Lists
Sacramento Direct Mail Lists
Here is some valuable information for choosing the right direct mail list.
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Bulk Postcard Mailings
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Direct Mail Letters
Sacramento Letter Mailhouse
Generate quality leads, get the phone to ring and sell more using direct mail letters!
Letters are a powerful and effective option when doing direct mail. Letters allow for more room and space to sell than a postcard and offer a more professional tone to the message.
Here are 10 simple tips to getting the most from your direct mail letter campaign.