Direct Mail Letters
Sacramento Letter Mailhouse
Generate quality leads, get the phone to ring and sell more using direct mail letters!
Letters are a powerful and effective option when doing direct mail. Letters allow for more room and space to sell than a postcard and offer a more professional tone to the message.
Here are 10 simple tips to getting the most from your direct mail letter campaign.
- Use solid headlines
- Get to the point.
- Use conversation language
- Sell benefits, not features
- Include a call to action!
- Include testimonials
- Personalize it
- Use color
- Target your list
- Repetition, Repetition, Repetition…No one-off mailings.
P.S. Don't forget the P.S. it's the most read part of every letter!
Greatly increase your response rate with these tips I mentioned and to make follow-up calls to the contacts you sent your letters to, especially if you are marketing to businesses. Properly used, direct mail can be one of the most effective and cost-efficient marketing strategies you'll ever find for your business. So what are you waiting for?