Boost Profits Fast With These 5 Marketing Tips

Here are 5 essential tips for marketing your small business like a pro. 

1. Don't advertise like a big business. I can't tell you how many business owners miss this. Big businesses advertise to create name recognition and future sales (Radio, TV, Billboards, Magazines) A small business can't afford to do that. Instead, design your advertising to produce sales now. AKA direct marketing (Direct mail, email, website offers). One way to accomplish this is to always include an offer in your advertising and an easy way for prospective customers to respond to it.
2. Offer a basic version. Not everyone wants all the bells and whistles. Keep from loosing customers by creating a basic level service or product that meets the needs of the cost concious shopper. This gets the relationshoip started and you can always upsell later. Not to mention, you have another source of referrals now.
3. Offer a premium version. see above, but in this way you want to have that premium service for those who are looking for it. Don't sell yourself short. People do have money to spend and many only want the best.
4. Know your market. Target your marketing to get more for your dollar. There are many options available to do. Direct mail is ideal and is sure to be seen. Get a list of your ideal prospects and mail them a jumbo postcard to generate a flood of leads.
5. Setup joint ventrues: Work with other business that compliment yours. Share email lists., cross promote, send each other referrals, share marketing and ad space & work together at events.This can be a geat way to get your marketing spend down for the year or enable you to get twice the coverage at the same price.