9 More Ways Your Ads Will Fail
- Lack The Commitment To Sustain An Ongoing Program - If your company can’t give your advertising the time, resources, and effort it requires to succeed, don’t even start it.
- Don’t Use A Business Advertising Calendar - This valuable tool helps you to visualize your advertising frequency distribution. It keeps track of your business advertising schedule. Use it.
- Don’t Commit Enough Time To Marketing Activities - Marketing is a resource-intense part of your business. To be successful, it needs your time and attention. Remember, marketing = customers, and you need customers.
- Miss Your Target Audience - This requires your knowledge of your current customers. How old are they? How much money do they make? Where do they live? Know your customer or no ad success.
- Position Your Product Poorly From The Customer’s Perspective - Think like the customer. Think like the customer. Think like the customer. Give them what they want, and you will get what you want. If you don’t know what your customers want, ask them. Do not guess, do not assume.
- Send Out Confusing, Contradictory, Or Inconsistent Messages - Your fundamental advertising message should be communicated clearly and consistently to customers, employees, the public, investors, partners, and suppliers at every point of contact. Your well-articulated message should go forth loud and clear to everyone, every time, in every marketing message you create.
- Design Bad Advertisements - Your ad represents your company to the customer. It is all they have to judge you by. Your ad is the first, and maybe the last impression you make. It’s simple: poorly designed ads make you look bad. Professionally designed ads make you look....profesional.
- Advertise Something Your Cant Come Supply - Your advertising expenditure will be wasted if you don't have the ability to deliver what people came in for. And you get unhappy customers. This has been one of the big downfalls of daily deals advertising.
- Don’t Get Attention - Remember Attention, Interest, Desire, and Action? Well, attention is first in business advertising. If your customers don’t notice your ad, your chance of success is exactly zero. Conservative ads are conservative, and they don’t get read. You must get attention.
.Source (my professional advertising)