Every Door Direct Mail (EDDM) Is it a good fit for your business?
Every Door Direct. It is all the buzz these days. I seem to hear about it from business owners all the time. Scary thing is most are totally in the dark as to how it works, the real costs of it or the potential pitfalls with it. So I will give you a quick run down and you can decide for yourself
- You design it, you print it (or have it printed), prepare it, pick out your mail routes and take it to the post office.
- Your costs are for designing, printing, shipping, postage and whatever you think your time is worth to go down to the post office and wait in line, and also the time to pick out your routes.
- Hidden costs are in the list. Even though you get the list for free, you are only allowed to mail entire routes. This mean you could be wasting a lot on unqualified addresses. (income to low, income too high, renters, no kids, etc...) Of course this all depends on who your target market is.
- Not accounting for your time and wasted mail pieces, you could estimate about 30-50 cents per piece depending on your piece.
- Don't forget your mail piece must be a flat! Letters and postcards DO NOT qualify.
- YOUR ALTERNATIVES:
- Save yourself the headache and call Sacramento Direct Mail to handle your mailing. We are fully EDDM integrated if that truly is the best approach. Even better, we can process your order at a lower postage rate than with the EDDM program becuase we are a mail house. We can handle it all from design, to printing, to mailing and all in one place, saving you lots of time so you can focus on your business.
- Save 90% with Sacramento Direct Mail shared mail. It reaches homes around your business for just 4 cents each (or less) and that is printed and mailed! Why pay for postage all by yourself? Call me to to discuss available areas.