Direct Mail With Mobile Technologies Is Changing the Way People Shop

WASHINGTON — Direct mail remains a medium of choice for holiday shoppers and marketers alike. And enhanced with mobile and web technologies like QR codes, personalized URLs and augmented reality, it’s engaging consumers like never before.

“Long lauded for its ability to provide consumers with personalized and tangible information about products, promotions and sales, today’s direct mail, combined with Web technologies and smartphone apps, is offering holiday shoppers a media-rich experience that connects with them on a deeper, more personal level,” said Gary Reblin, vice president, Domestic Products, U.S. Postal Service. “Direct mail that includes personalized QR codes or personalized URLs, which link consumers to individualized discounts and special invites — usually with their names — tells recipients that the retailer knows who they are and what they want.”  ...read full article on using QR codes with direct mail